My Mission?
The Fearless Pursuit Of Joy.

My journey began much the same as yours I'd imagine; in an office, working for someone else, earning the same amount every month no matter how hard I worked. I realised, my earning potential there had a cap and I wanted more for myself.

So I started a new business, and another, and another (read: shiny object syndrome).  I was BUSY but couldn't understand why I wasn't getting "ahead".

What was I missing?  A business and purpose that was head, heart, gut & soul aligned - that delivered massive impact, profit & JOY.

Well - I've earnt my stripes.  I've started 5 businesses, and closed 3. 
I've directly coached 2,000 entrepreneurs to start & grow their own businesses.  I've built personal wealth, bought property, shares, crypto - but my heart and soul lies in building wealth for and inside of my community Future Females.

My superpower is helping women confidently take ACTION - to create their OWN source of income, and the future they want to live in.

Hi, I'm Lauren Dallas and you may know me as Co-Founder and CEO of Future Females. My role involves looking after the strategic direction, growth, and the management of our HQ team. I'm a natural-born creator and entrepreneur who thrives on developing and implementing new ideas, always moving, always changing so, for me, the move into ‘CEO’ was a daunting one. It meant taking myself out of my comfort zone of the day-to-day execution into a more strategic role, where a lot of the value I can add is ‘thinking’ rather than ‘doing’.

However, now I have consciously made this shift – in mindset and in title – what lights me up is empowerment, be it my team or the incredible women in our community. Training and giving my team authority to create in their own space, and seeing the beautiful offerings they come up with.


Self-responsibility, high performance, freedom, constant learning, fearless doing and experimentation.


Bullshitting - I'm a straight talker, I'll tell you what I mean and how I feel. Life's too short to beat about the bush!


Wherever my latest adventure has taken me! But usually on a beach somewhere, on a plane somewhere new, or with my team in Cape Town.

I help women to:

Launch their businesses, grown their brands, feel empowered, start living the lives they've always dreamed about.

why should you trust me?

let's get better acquainted

My Favorite Things

Traveling — especially when it's to visit and drink champagne with my incredible team!

my happy place!

The Beach! It's my zone of serenity where all of my best ideas happen.

Hopping on a plane, embarking on an adventure, changing the goal posts of my comfort zone. I'm a hedonist through and through - if I don't enjoy it, I'm not doing it!

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.


Now you know me a little better, why don't you tell me more about yourself? Whether you want to undertake one of my courses, learn through one of my freebies or you're looking for speakers for an event, let's connect!

so, have we made a new connection?