When it comes to marketing on social media, as any business, entrepreneur or general user who is passionate about giving their followers something to see every day, content creation is the biggest challenge we face. With so many unpredictable factors, overexposure to trends and just repetitive posts how can you make original, successful content?
Since Instagram adopted the Facebook algorithm, it’s become a whole different ball game for entrepreneurs. What this means for us as social media users is that our engagement is more important than ever - now it dictates the exact content we see.
All of us at some point have felt inferior to social media and as the trend gets bigger, the apps get more complex. Here are the Instagram features you should know when using the app, and some tips if you’re an entrepreneur trying to find your way into modern advertising.
ALL ABOUT INSTAGRAM 101
In the last two weeks we have partnering up with Facebook and Facebook’s strategic partnership manager Toni, to teach us Facebook and Instagram! What an incredible experience, with many customers joining the online Webinar and responding so positively we've decided to write a blog focusing on the information covered in the Facebook Ads Manager Webinar.
FACEBOOK ADS MANAGER
Instagram stories are aimed at showing followers what you’re doing throughout your day, where you are and who you are with, through a more personal and immediate outlet - the perfect medium for authentic sharing that builds connection.